Case Studies & Insights
Deep dives into real projects — the problems, the process, and the results.
A pre-authentication RCE chain in WordPress core — no plugins, no login required — hitting 6.9.x and 7.0.x. How to tell if you're exposed, how to patch to 6.9.5 / 7.0.2, how to check for compromise, and why a core-level flaw makes every site vulnerable at the same instant.
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Ninety days after the Acro rebuild: visitors up 110%, 91.5K Google search impressions, a 95 PageSpeed score that held, and chatgpt.com now in the referrer list. The receipts, in real numbers.
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After the Acro Refrigeration rebuild, HVACR Group came back for three more brands — Shelair, HVACR Group, and Koolacube. One proven stack, four sites, every one scoring 90+ performance and 100 SEO.
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WordPress wins the first week; a hardcoded site wins the next five years. Where custom-coded sites gain their edge — and how WordPress quietly becomes a disadvantage over the long run.
One client, two completely different brands — a premium Kangen water wellness site and a high-ticket coaching platform — designed and built from scratch in 72 hours. How a system, not a sprint, makes fast delivery possible without cutting corners.
How I rebuilt an Australian refrigeration company's entire web presence — migrating 100+ blog posts, building a custom CMS, and boosting page speed by 10x.
